Next Door briefed us to come up with a new look for their identity and in-store look. We created the wine glass and door logo as a strong icon for the brand. With a move to craft and limited edition beers we were then asked to develop a growler brand. A growler is the term used for a large bottle typically made out of glass, ceramic or stainless steel which is to store craft beer. The idea is that you would buy a bottle and return for refills. This is becoming a more popular way to experience different beers. Hence the birth of Growler Man.